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December 12, 2018
Today, we’re talking about the love/hate relationship that is social media. Maybe you’ve experienced the comparison that comes with double tapping little squares. Or the imposter syndrome that comes with being in the spotlight. Maybe writing posts everyday is just draining to you or you can’t think of what to say.
Wherever you stand, like it or hate it, Instagram/Facebook/Social Media/etc. is an extremely valuable resource when it comes to marketing, and if you want to be successful as a small business owner, you need to be showing up on these platforms.
But the point of today isn’t a pep talk on showing up on social media. Instead, we want to help you decide, does it need to be you? Do you need to be the one posting, writing, curating… or would you benefit from hiring a social media manager?
It comes down to deciding: is it worth it? Would it be beneficial to you and your business? And if so, how do you know when it’s time to invest?
Our friends over at Social Pop Co recently shared an incredibly useful blog recently titled, Why Having a Professional Social Media Manager is Well Worth the Investment. Social Pop Co has over 10 years of creative expertise in social media management, and they are go-to resource when it comes to social media marketing.
They’re recent post got us thinking about how under utilized social media managers are. And I think there a few main reasons we don’t invest:
This mentality is common. We’ve been there, our friends have been there and chances are you’ve been there. Your business is your baby! We get it. But we can also tell you first hand, this mentality is dangerous. If you hold everything too tightly in your business you’re going to fail or at least burn yourself out.
Now, this is completely understandable. Depending on the stage of your business, it may not be helpful or wise to hire a social media manager. But the problem here is when will you ever “make it”? It’s such a loose definition that looks different for absolutely everyone! Maybe this isn’t where you should invest your money… but this isn’t the way to decide.
Here’s an activity we’ve found so helpful for ourselves. Beyond social media, it’s helpful in narrowing down your focus of what gives you life in your business and what absolutely drains you so that you can focus on what you LOVE.
Make a list of EVERYTHING you do in your business. Every task, large and small, get it out of your head and written down. (We recommend doing this in Trello, if you’re a Trello lover like us, by making separate cards for each item. It’ll help you divide your list later.)
– what you LOVE — what gives you life and doesn’t feel like work
– what you HATE — what drains you and makes you want to quit
– what you’re indifferent on — these are the things you don’t mind doing, but you’re not passionate about either way
Hopefully, these results bring clarity to you. So you can focus more on what you LOVE and less on what you hate. We recommend outsourcing whatever is on your “hate” list or at least working towards getting those things off of your plate.
If social media is on that list, why wouldn’t you outsource it??! We’re pretty confident you started this business because of something you loved. We don’t think you should be bogged down by all of the tasks you hate.
Ultimately, it’s totally up to you! You know yourself best and you know where you want to invest in your business, but here’s a few helpful reflection questions to help you decide.
Track yourself! This should include, writing content, curating content, posting, engaging, responding to comments and messages, creating stories, etc.
After tracking the amount of time you spend on social media, you have to determine if it is more useful to spend your time on something else. What could you get done if you didn’t have to worry about social media? What is your time worth hourly? In the long run, it may be more efficient and cost effective to outsource your social media than to spend the time on it yourself!
Hiring someone takes the pressure off of you, so you can focus on other things. They can focus on engagement — responding to comments, liking posts, creating consistency, etc, while you focus on some of the bigger money-making aspects in your business. It can save you money in the long run.
But beyond money, it may save YOU in the long run. If social media is something that drains you, or if editing your photos or managing you inbox exhausts you, we think you should consider outsourcing it!
There are so many great social media managers out there! But we highly recommend hiring someone who knows what they’re doing (not just your distant cousin or sister’s friend that likes posting Instagram stories).
If you’re looking to outsource, we couldn’t recommend Social Pop Co more. Professional social media management is the core of Social Pop Co and they have years of experience doing what they do! You can check out their services to find your perfect plan today or you can contact them directly to build a custom plan, if that better suits your needs.
Have you hired or considered hiring a social media manager? We’d love to hear your experience or what holds you back in the comments below!
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