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December 4, 2018
Can we be really candid?
Pinterest has always been on our “someday” list. We **knew** it was supposedly SO helpful for getting traffic to our site and capturing potential clients, but it seemed like yet another item on our never-ending to-do’s.
And then we met Vanessa – Pinterest guru and owner of She’s Got Vision. (Seriously, if you want more tips and tricks for mastering Pinterest her blog is a WEALTH of knowledge.) She helped us see that there are some really simple tasks that can make a HUGE difference when it comes to Pinterest.
We’ve put together 5 simple tasks to help you utilize Pinterest and make it work for you, like, right now. This is Pinterest 101. The beginner version. Steps you can implement really quickly — without investing money or hours into it. Ready? Let’s go!
Pin me to read later!
Let’s start simple. When someone lands on your Pinterest Page (yay!!), is it clean and easy to navigate?
Here’s a little checklist to make sure you have all the basics down:
Take a few minutes and make sure that you have all of these simple elements in place. A few minor changes here can make a huge difference!
Pro tip: Did you know you can add a Showcase to Your Pinterest profile?! Vanessa has a great resource on how to use it for your biz right here.
The second step to making a good first impression is organizing your boards. Are your boards clearly labeled and organized well?
Each board should have a clear purpose with a title and description that is helpful to your audience. Your boards should be organized in a way that makes sense, and they should also offer content your ideal client would be looking for.
For example, if you’re a wedding photographer, you would want boards like:
Depending on your style and business, you may also want to add boards unique to your niche:
Make sense? (We told you this was simple!)
In addition to theses, you can absolutely have boards that are just for you — you know, like home decor, tattoo inspiration, etc. But the goal here is to have MOST of your boards offer valuable content your client will be looking for. (You can always make those boards private so they don’t distract from what you’re offering!)
Important note: Titles are not the place to get creative. Unlike social media platforms, Pinterest is a search engine. So your board titles should be easily searchable. When it comes to titles, the simpler the better.
Since Pinterest is a search engine, keywords are in fact, KEY.
Simple task: create a list of descriptions that use most often, to copy and paste into boards. These should be directly related to each topic you pin!
Here’s an example of what different topics and their “captions” might look like…
Blog Advice, Small Business, Business Tips, Successful Bloggers, Make Money Blogging, Increase Blog Traffic, SEO Tips, Blog Growth, Blogging 101, Blog Tips, Start a Blog, Monetize Your Blog, Make Money Blogging, Increase Blog Traffic, Passive Income, #bloggingtips, #businesstips
Starting A Business:
Starting a Business, Grow Your Business, Business Tips, Working from Home, Creative Business Tips, Business Advice, Productivity, Productivity Tips, Side Hustle, Start Your Business, Passive Income, Automating your Business, #businesstips, #businessadvice, #growyourbusiness
Wedding Photography, Wedding Photography, Bride to Be, 2019 Bride to Be, Engagement Tips, Planning a Wedding, DIY Your Wedding, Newly Engaged, 2019 Wedding, Wedding Decor, Wedding Day Checklist, Wedding Planning, #weddingtips, #weddingphotographer, #weddingphotography
The list could go on and on!! The hope is you can save some time by swiping these captions quickly whenever you pin.
When you pin something, make sure to check the link so that it goes to a REAL, valuable site.
It may seem like a waste of time, but it’s worth it to click on each item you pin (before you pin) to make sure it leads to the right place. (Once you start doing this, you’ll be surprised at how many pins link to pages that are completely dead!).
Similar to posting on instagram or blogging, consistency is really helpful when it comes to Pinterest. And just like creating ANY habits, it helps to start small. You don’t have to spend hours each day on Pinterest to accomplish any of these tasks or to create a presence on Pinterest.
Here’s our simple challenge to you: Set a timer and start with pinning content just 5 minutes a day — or 10 minutes once or twice a week.
Pin relevant content IN ADDITION to your own content. And try to have at least 50 pins on each board.
Good luck, friend!
P.S. Here’s a really fun way to get started! Check out Vanessa’s latest blog post on ‘What to Pin in December.’ (We’re confident you’ll be pinning in no time!)
Already tried all these tips and want more help in using Pinterest to take you to the next level? We highly recommend checking out our friend Vanessa at She’s Got Vision. You can also check out her Pinterest Page here to see some of these tips in action.
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