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October 17, 2018
Hello Copper Kettle Co readers! My name is Kathie and I’m one half of the husband and wife duo behind Bluchic, where we design feminine WordPress themes for female entrepreneurs and bloggers.
Today we’re talking about how to effectively monetize your blog (which is what we all secretly — or not so secretly — want, right?!).
These days, it seems like everyone has a blog.
In a crowded market, it can feel hard to stand out in your industry. With so many people writing about the same topics, day in and day out, it can be difficult to find unique ways to effectively monetize your blog.
But don’t stress– we’re here to help you find your niche and make it profitable.
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First things first: what do you want your blog to be known for?
Is it recipes, fashion, marketing tips?
Once you know the theme of your blog, you can start to narrow down your money-making options within that niche and really start to monetize your blog.
In some cases, your best option might be an Amazon affiliate store or cost-per-click advertising.
Whatever you blog about, I guarantee you there’s a way to make money from it. Click To Tweet
In others, it could be as simple as partnerships with brands that align with your blog’s mission.
Whatever you blog about, I guarantee you there’s a way to make money from it.
Spend some time thinking about brands and services you love, that are aligned with the brand purpose you’ve established.
If the subject of your blog is organization, you might aspire to an affiliate program with the Container Store or a similar organization brand.
Put your thinking cap on and brainstorm 10-20 products and services you already use and love and search to see if they have an affiliate or referral program.
Many companies now offer referral programs, heck even Walmart has a referral program!
Just remember: Only promote products, people, and services that you love.
Only promote products, people, and services that you love. Click To Tweet
If your recommendations are authentic and honest the number of customer conversions will increase. Don’t recommend something you wouldn’t use yourself.
If you have something to offer your audience (and, chances are, you do!), why not make money off of it?
You can do this by offering a service or a digital product–like an ebook, workbook or video course–on a subject in line with your blog’s ultimate purpose.
We also offer an add-on service like installation for those customers who need a little extra help when it comes to getting their new WordPress site launched.
Think about what products and services can best accompany your blog and readers. If you need to, put up a survey your readers can take so you can know what they struggle with!
This one does cost a bit of money on your end, but hear me out.
If your blog sells a physical or digital product or service, it could be worth attaching a retargeting pixel to your site to market to customers who left your blog without purchasing and encourage them to come back and make that purchase.
Remarketing to audiences of people that have already visited your site works if you set it up correctly and you have specific goals in mind.
It basically serves as a “reminder” to people who have visited your website about the product or service that they were at some point interested in.
It’s a great way to drive traffic back to your website and effectively monetize your blog.
Drive a whole new audience to your blog by appearing as a guest on podcasts relevant to the content on your blog, or writing informative and fun guest posts on blogs that are similar to yours.
Obviously, this here is a guest post itself so we loving writing guest posts!
We even have a post on our site all about how you can use and optimize your guest posting opportunities to your advantage.
Driving new, relevant traffic to your site is a great way to continue to monetize your blog over time.
Driving new, relevant traffic to your site is a great way to continue to monetize your blog over time. Click To Tweet
If allowed, you can drive traffic to certain products or services, which is a great way to exposure.
Not all guest post and podcast interview opportunities allow you to promote paid opportunities, but getting the exposure to a new audience will certainly help boost your website traffic which will hopefully lead to more customers!
Last but not least, take all of this with a grain of salt.
You certainly don’t have to do all of these things to monetize your blog.
Pick just a few–a handful at most–of these tactics, and really hone in on them to start making your blog work for you in no time!
Have you tried any of these tips to monetize your blog? We’d love to hear your tips and experiences in the comments below!
Kathie Wiehanne is the co-founder of Bluchic. Her WordPress templates have helped tens of thousands of female entrepreneurs build a beautiful & professional online presence, so they can grow the profitable business of their dream. When not behind her desk, you’ll find her playing Legos with her toddler son. She shares everything she knows about WordPress, marketing, and business over on the blog at bluchic.com/blog. Facebook: https://www.facebook.com/bluchic/
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