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July 16, 2018
In this post we’re going to talk about opt ins! We’re going to explain what they are and what purpose they serve, and also give you some excellent resources for getting started with your own opt ins!
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In its simplest form, an opt in is a way to get someone onto your email list: you offer people some value in exchange for their email address, which you can then sell your products, communicate about upcoming awesome things and just generally stay in touch with your audience.
The best relationships are built on trust, and a great opt in is a way to build trust, right off the bat. If you deliver a ton of value in a free opt in, people will know that you value their time and their confidence and that you don’t see them as just another name on a list that you’re going to spam until they either buy something or get fed up and leave.
Thus, the more amazing your opt in is, the quicker you’re able to build that Know Love Trust factor with your favorite people!
Knowledge knowledge knowledge!
Obviously you’re not going to send people who sign up for your list something like a physical gift. An opt in should be something that is free to you to send to an unlimited number of people.
Just because it’s free to make additional copies doesn’t mean you shouldn’t invest plenty of time in making sure that it provides a ton of value to people!
Things like workbooks, mini courses, video trainings, a free Facebook group, etc all make wonderful opt ins and the more amazing content that you pack into them, the more trust you’ll gain from your audience. Plus, isn’t our whole goal to help? This is a wonderful way to help your community without much effort.
As a business owner, you have lots of knowledge that your readers/listeners/customers don’t have. Even the most tedious, obvious things that you do on the daily could be insanely helpful to your audience (which is the beauty of this whole thing – repurposing content, my friends!).
In the course of running your business, you’ve met people they haven’t met, you’ve read books they haven’t read, you’ve built things they haven’t built.
All of these experiences are the raw material of excellent opt ins.
The best opt ins not only teach people something, they provide action steps so that people can get stuff done.
The reason that mobile games are so addictive is that they offer a million little opportunities for people to feel like they accomplished something. Opt ins should be like that, except what’s even better is that you’re able to offer tangible resources for bettering their lives.
Helping people get something done in their business saves them time, effort, money, and ultimately is a small step in improving their quality of life.
Bonus points if you painlessly take people through something that has been on their to-do list forever (like starting an email list) or something that seems impossibly complicated to a newbie (like starting a WordPress site from scratch).
People appreciate wins, and some of the biggest wins for small business owners are things that might not be that hard for you to do, they just need to be framed correctly and approached in the right way.
Things like getting accounting books organized, writing some blog posts, getting a social media strategy in place, getting started writing an email welcome sequence, or creating an opt in, make excellent subjects for opt ins.
Our friend Vanessa has some seriously AMAZING resources on her website if you want to learn more about opt ins! She is an opt in guru and her resources cover everything from what opt ins are to what different resources you can use as opt ins, and she even has a library of beautiful opt in templates for sale.
Plus, whether you prefer to listen to content or read it, she has both a podcast *and* blog posts synopses all about everything opt in related.
And if that isn’t enough, she even has a bomb freebie for you. Make sure to grab her Opt In to List Freebie!
Now that we’ve talked what kind of value to provide in an opt in, we’ll wrap it up by talking about how a great opt in can build a relationship.
As we mentioned earlier, trust is important in any relationship, but it’s especially important when someone is taking a gamble on giving their email to you – we all know how it is: you get a freebie that doesn’t even help you at all, and then the freebie-maker spams you with 2 emails per day and totally clogs up your inbox.
No thank you.
The best way to communicate that you’re worthy of their trust is to give them lots of value without asking anything in return.
Opt ins are very often someone’s first interaction with you. They’ve explored your website, they clicked through your blog posts, your about page, and your services. Maybe they’re not particularly close to being clients, but they like what they’ve seen of your vibe.
The opt in is their first real commitment to you. If you nail it with the opt in, you immediately move from the mental category of “this one website I visited” to the category of “oh my gosh, I need everything that she’s ever made!”
Of course, after the opt in comes the email welcome sequence, which is where you really grow the relationship, but it all starts with a great opt in that opens the door and sets the tone for the whole rest of the relationship. Our friend Vanessa has an AMAZING podcast episode/blog post about what your Welcome Sequence should include and we have that for you right here!
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