The Launch Brand Grow Blog is made up of guest posters from all over the world, in all different creative industries!
If you would like to be a guest blogger, please fill out this form to apply.
Priority blogging spaces go to our Launch Brand Grow Community members. Check out the Community right here!
Launch Brand Grow Events & members
community members & events
November 13, 2017
I want to let you in on a little secret:
Many many many of the 43 speakers who are presenting in the Creative Brand Summit are “direct competitors” of mine.
Which is strange, seeing as I’m currently working to promote them and their businesses, right?
Pin me to Read Later!
Well, I’ve decided that this Competition-mindset doesn’t work for me, and I’d like to send a little love and thoughts on how you can overcome the limiting feeling of Competition.
Because, ultimately, we’re SO much stronger when we work together rather than comparing ourselves to others or pushing others down in an effort to lift ourselves up.
1. Have a list of competitors in your area or field ready to hand off as referrals
So, I’m sure you’ve gotten that lead or seen a post in a Facebook group where someone asked for a referral for something that you totally could have done yourself, but ultimately knew that this other person would do it SO much better than you?
Maybe you prefer boho brides and you know the dreamiest yacht club type photographer.
Or maybe you prefer a minimalist design style, but you’ve always totally admired a designer in your field who has a much more romantic style.
Store those people away – and not just for the “Red Flag” leads.
Exchanging referrals does three things:
a. it helps you to build your own dreamy portfolio by ensuring that you only have the particular type of work that YOU love, which will in turn attract even more of those dreamy clients
b. it expands yours and your competitors lead pool – if someone stumbles upon your “competitor’s” site and she knows that that person would be a better client for you, then, even though that person went to HER site, she’s now funneled into you.
c. it evokes the abundance mindset rather than the lack mindset – by acknowledging that there are TONS and tons and tons of leads out there, you’ll soon find that, even though you’re turning some away (and helping both the person who’s looking and also the other business owner in the process), you’ll in turn receive more of exactly the kind of work that you love.
One additional follower for her in no way equals one less for you. Click To Tweet
2. Giving Shout Outs on Social Media
How many times have you given a shout out to someone on social media and then had them or someone else return negativity?
Or how many times have you been the recipient and felt negative feelings toward the person who put you on a pedestal? If you’ve never experienced it, wouldn’t you love to??
By promoting someone else’s successes or praising their hard work or mission or how much you look up to them, etc etc etc, it not only shows your followers that you practice humility (this word always trips me up, haha. I want to say “humbleness” ????), but that you’re a genuine person who appreciates more than simply the business-is-business mindset.
It creates emotions in people. It connects. It turns you into a real person.
It also puts yours and your admiree’s pools of followers together.
By telling your following how amazing of a person and business owner this “competitor” of yours is, you’re not only boosting her following (because some of your followers will then go to follower her), but you’ll also find that she may return the favor in some way – possibly not directly, but maybe in a general positive way.
Maybe she gives a shout out to someone else, or maybe she tells her email list about this kind thing you did. Maybe you’ll never “see” the return, but you’ll feel it.
And did that little twinge of jealously hit you when I mentioned that your followers will then follower her? Remember that abundant thinking? One additional follower for her in no way equals one less for you ❤️
What happens when more of us bond together? We all grow and flourish. Click To Tweet
3. Collaboration is Queen
Is there something that you can do together to cast a wider net or to ultimately pull you both forward in the business game at the same time?
Can you create a local group where you and other photographers in the area take a course together or talk brand strategy or web design, or even just meet up over drinks and share your experiences?
Can you create a Facebook group to do the same thing? I’m personally a part of an incredible group for designers (unfortunately, I don’t believe that they’re taking any more members currently – if you’re interested in this, however, I strongly suggest starting one or joining Elevate & Cultivate!) and it’s been such an amazing experience having people who truly get it to unwind to, to uplift, to befriend, to educate each other.
The Creative Brand Summit is another place where we’re working together with fellow designers and strategists to create something bigger. The reach is amazing and the level of camaraderie and community is one of the most heartwarming feelings ever.
Style Me Pretty is a magazine that brings photographers together. Creative at Heart Conference and Belong Magazine bring creative entrepreneurs together. Continuing education courses for Accountants, Attorneys, etc bring these people together.
What happens when more of us bond together? We all grow and flourish.
I urge you today to lift someone up. Who do you admire in your field? Even better – who do you know who’s just started? Who’s making waves or who’s been a constant pillar of strength?
Give them a shout out, see if they’d be interested in meeting up or doing a 1:1 call, ask them how you could help them in their business. I bet it’ll spark something amazing.
How have you experienced the benefit of collaboration over competition? Let us know in the comments!
The Launch Brand Grow and Creative Summits were built to help creative entrepreneurs with networking, learning, educating, supporting, empowering, vulnerability, camaraderie, creative spirit, suggestions, connections & more